Perhaps nothing is more important than a solid NETWORK when it comes to business and especially for Real Estate Investors and Professionals. Do YOU have a network?
If you are active in this business, you more than likely do whether you realize it or not.
If you are new to the business of Real Estate Investing or Sales, then creating a network as fast as possible is one of the most important things you can do!
Trust me when I say this: “My network contacts have made me millions of dollars in this business”. That’s right, without the support of my network (and the contributions I make to it), I would not be anywhere close to the success I have achieved today. Guess what? I am still learning and expanding this network all the time.
To me, nothing in this business is more important than nurturing and expanding this network. It is the prime reason for the creation of the www.HomesToGo.Com Network system…to help manage and expand your own network.
You see, to my way of thinking, the network comes first and the deals (both purchases and sales) flow back and forth through this network.
To the new investor, this is often the most overlooked of all aspects of this business. It is also probably responsible for why so few people ever make it to the top of this game or even stay in it for that matter.
A while back, I speculated that if 100 people purchased a book, course, tape series, or attended a seminar, only a few of those would put the information to use and profit from it. I figured most of the people would open the course or review the seminar ideas. A smaller percentage would actually act on the ideas or strategies presented in it. Still fewer would actually ever use the techniques to purchase a property. And finally, a very small percentage would actively and continuously use the ideas to profit from. Overall, I speculated that 1-3 people would realize measurable profits with really only about one person becoming very successful with this knowledge.
So here, we have a bunch of people from around the world spending hundreds and perhaps thousands of dollars trying to make it using the information provided in these courses and books. Who is really getting wealthy here? I think you can figure it out.
So why the low odds of success and what can you do to beat them and become wealthy?
In talking with people after close to fifteen years of investing, I realized that people did not have a support system or network to continuously help them to achieve what was promised in the information they purchased.
It wasn’t that the ideas were bad or wrong, it’s just that to the new investor the obstacles appear to be larger than they really are and no one is there to share knowledge with to create the necessary synergy to overcome these perceived obstacles and succeed.
It is no coincidence that many gurus offer a year of follow up tutoring by telephone or email to help the new investor succeed. Unfortunately, the kind of support needed by the new investor is not what is provided. In many cases this is friendship and moral support!
That is why it is so important to build and maintain your own support network!
This goes for both new investors, experienced investors, and other real estate professionals. The most successful Realtors realize the importance of this and some are quite creative in the way they constantly keep their name in front of your face. Think about it. Every year I receive magnetic calendars, business cards, pens, pictures, calculators, letter openers, and a host of other things from successful realtor’s who know the importance of keeping their name in the minds of their network. Who are you going to call when you want to sell your home? Hey, just look on your refrigerator at home!
So, how do we go about building a network so we can be successful in this business?
The first element of your network should be what I call the “sounding board”. Ideally this is a person who will listen to your ideas and reciprocate with his or her own. You almost have to generate conversation and excitement to continue to propel yourself forward.
So who should this person be? Well, let me go out on a limb here and say it should probably NOT be your spouse. That person knows your strengths and weaknesses far too well and these will often interfere with the purposes of a good “sounding board”. That is not to say you should not discuss your ideas and inspirations with your spouse, family, and friends. In many cases, however, these are exactly the wrong people to talk to and can actually generate a sort of negative energy to dampen the investor’s excitement and spirit. Note that they don’t do this intentionally; some people feel they must ground you with their concept of reality. Remember, their reality is not yours! People make millions in this business regardless of what my wife, mother, sister, or brother think!
I suggest you find a new friend through your local real estate group or form a mutually beneficial relationship with someone interested in the same things you are from somewhere else. It could be work, school, sporting activities, or your church. Start up conversations and someone will rise up to fit this bill.
I maintain about three close “sounding boards” that I talk to (often daily) to keep me grounded in the reality of real estate investment and keep me excited about new ideas and challenges. You will find one too if you are passionate about investing.
Nurture the relationship with your “sounding board” and always be ready to give more than you receive.
The importance of surrounding yourself with like-minded, goal-oriented individuals cannot be overstated. This is the basic fuel for the fire that continuously propels you to greater and greater levels of success. If you are reading this, you are participating in a prime example of what I’m talking about.
Three years ago Mitch Stephen and I decided to build a website to help us leverage our time in the real estate business - a website for our personal use. We had both done very well in the real estate business but we wanted go beyond our current situations. Our respective businesses had “leveled out” and we were finding it all but impossible to break through to the next level of financial success while maintaining a reasonable level of freedom. We DID NOT want to work every hour of the day so we explored ways to put less hours in and get more done using the computer. The idea evolved and evolved and evolved and sometimes it was very frustrating and expensive… and yes I can say sometimes it literally hurt. For months we worked tirelessly. When I was about to give up, Mitch would take the ball. When he was worn to a nub my energy was back and then I’d take over again. We kept each other going until finally our website was producing results.
Today we have broken through those walls but we are amazed at what we thought was going to pull us through and what actually did put us over the top. Mitch and I talked every day for months on end… sometimes for minutes, sometimes for hours. We almost never left the conversation as the same person we were when we took the call. I have grown mentally, emotionally, technically, and that website has grown as well. Today it is www.Homes2Go.Com . It worked so well for us, personally, that we wanted the world to know there is a better way to manage your contacts. Stop waiting for business to come to you. Use the computer and legal email strategies to go get business –NOW!
Don’t be afraid of change. Changing your mind or modifying your direction to compensate for new found knowledge is the mark of a successful entrepreneur. The late Ken D’Angelo, Founder of HomeVestors, once told Mitch, “A true entrepreneur usually ends up with a completely different business than the one he started out to build in the beginning”.
Always prepare yourself for the next direction in your investment career. Keep your sounding boards close and give willingly to those around you. It will come back to you in wonderful ways you never imagined!
Joe Ponce is a master real estate investor and full-time Chief Information Officer in the U.S. Army. He has purchased or controlled over 500 properties and is largely considered to be one of the area’s foremost experts on manufactured home investing and internet marketing. His latest ventures, WealthAddress.com WealthAddress.com and Homes2Go.Com Homes2Go.Com educate new investors about the power of successful internet marketing.